McLaren Mastercard Naming Launch Event
When Octagon needed a partner to help them with an ambitious global launch for the McLaren Mastercard Formula One Team, they knew they could trust us and our team.
Helping bring the creative vision to life. 
The Octagon marketing experience team had the creative concept covered, but needed a team to translate it into a live experience. Thats where we came in.
Creating the
Event Brief.
Challenge
To deliver a show that enraptures an F1 audience with high expectations.
Deliverables
Design the production to fit a drum show, a tiered auditorium for a choreographed performance of over 40 performers, the most celebrated DJ of our generation and the champions of McLaren Formula One.
Deadline
4 weeks to find a venue, design the production and create the show.
Answering the Event Brief.
Strategy
Working with production partners in Europe day an night we collaborated to design and implement a show flow complete with bespoke staging system with performer reveals, gauze projection, pyrotechnics and instaworthy creative show content across video and lighting.
Planning
With 4 site visits to Amsterdam and daily stand ups with the whole team we worked to bring the creative vision to life, at pace, by constant communication between production team and the creative team to enable us to sign off our stage direction in time for the challenging build.
Production
Our European production suppliers delivered exceptional full outdoor red carpet moment including F1 car on staging, bespoke entrance and VIP areas alongside full party space for 300 fans to enjoy the Priceless experience.
Who we are
We are a trusted live-experience partner for global brands who need things done properly, without fuss. Calm under pressure and detail-driven by nature, we work as an extension of your team to make complex events feel effortless.
What we do
We design and deliver live events that combine intelligent creativity with rigorous planning. From strategy and content to production and on-site delivery, we take responsibility for the details so you don’t have to.
Our mission
Our mission is to create live experiences that connect people meaningfully and stand up to scrutiny at every level. We exist to remove pressure from our clients while delivering work they’re proud to put their name to.
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