The Macallan Harmony III whisky

Launch of The Macallan Harmony III whisky collaboration with Stella and Mary McCartney at The Rosewood Hotel, London.

Initial meeting

We were asked by our friends at Chorus Agency to create a high-profile activation for The Macallan to coincide with Frieze art fair in London.

This led to a high quality, sustainable activation that won several awards across the events sector.

Schedule a meeting

Creating the
Event Brief.

Challenge

To launch a collaboration of Stella and Mary McCartney and The Macallan within the Global Brand playbook, whilst creating a unique art installation that will cut through the buzz of Frieze art fair and create media stir.

Deliverables

Whilst maintaining the operation of a 5 star luxury hotel, create and build an authentic luxury Scottish Garden, incorporating a babbling brook, millenia old authentic Scottish Denfind stone and wild trees and plants.

Deadline

We had a deadline of 3 weeks to deliver this unique activation, whilst ensuring we could accommodate VVIP visits during the build.

Initial Illustration vs photo of what we delivered.

This project was a huge challenge due to it being within an operating hotel courtyard and our commitment to maintain a premium experience for our guests whilst we built the installation. The team did an outstanding job and we felt like we had the A-team on this one.

Marketing team - Edrington

Who we are

We are a trusted live-experience partner for global brands who need things done properly, without fuss. Calm under pressure and detail-driven by nature, we work as an extension of your team to make complex events feel effortless.

Who we do

We design and deliver live events that combine intelligent creativity with rigorous planning. From strategy and content to production and on-site delivery, we take responsibility for the details so you don’t have to.

Our mission

Our mission is to create live experiences that connect people meaningfully and stand up to scrutiny at every level. We exist to remove pressure from our clients while delivering work they’re proud to put their name to.