The Macallan Harmony III whisky

Launch of The Macallan Harmony III whisky collaboration with Stella and Mary McCartney at The Rosewood Hotel, London.

Initial meeting

We were asked by our friends at Chorus Agency to create a high-profile activation for The Macallan to coincide with Frieze art fair in London.

This led to a high quality, sustainable activation that won several awards across the events sector.

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Creating the
Event Brief.

Challenge

To launch a collaboration of Stella and Mary McCartney and The Macallan withi. the Global Brand playbook, whilst creating a unique art installation that will cut through the buzz of Frieze art fair and create media stir.

Deliverables

Whilst maintaining the operation of a 5 star luxury hotel, create and build an authentic luxury Scottish Garden, incorporating a babbling brook, millenia old authentic Scottish Denfind stone and wild trees and plants.

Deadline

We ha a deadline of 3 weeks to deliver this unique activation, whilst ensuring we could accommodate VVIP visits during the build.

Initial 3D renders created to illustrate what is achievable in the event space vs what we delivered.

"Creativity is all well and good but unless the message is clear, strong and well-delivered, it’s wasted. Simon and the team never lost sight of that point. It’s a clear reflection of the impact Simon has that he was able to deliver it."

John Smith - CEO - Docusign Momentum

Who we are

We're a full-service events agency operating worldwide from our central London office. A team of passionate, seasoned creatives, talented makers, and, most importantly doers.

Who we do

In a knutshell, we specialise in planning, organising, and executing events of all kinds, from corporate conferences to brand activations.

Our mission

To innovate, not imitate. To foster new talent. To set the benchmark for events management in the UK and worldwide. To leave them in awe.

Next steps...

We're incredibly proud of the amazing event we created and all that we accomplished. 2025 is shaping up to be an exciting year, with lots of big things on the horizon! We've built a strong partnership with DocuSign for the year ahead.

Pictured. Creative Director, Simon, and Production Director, Sam, with Louis Theroux.

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