José Cuervo, Sao Paulo and Rio
We collaborated with Minds Eye and Albion to deliver an experiential campaign in Rio and Sao Paulo, promoting shots of tequila, delivered ice cold.
The Scenario
We were tasked to coordinate the execution of an ambitious experiential campaign in Brazil to surprise fans in locations such as Ipanema Beach in Rio and Rua Augusta in Sao Paulo with impromptu performances by OK Go.
Creating the
Event Brief.
Challenge
To build awareness in Brazil around the taste sensation of drinking tequila ice cold by creating shareable moments to drive audience engagement.
Deliverables
We designed a bespoke performance stage in a fully branded transportable package which could show up across key cities in Brazil and surprise fans with unexpected gigs using a kabuki drop reveal.
Deadline
Initial planning had was for this event to be held across the UK, however we pivoted quickly to fulfil a new brief, which moved plans to Brazil.
Planning & Production
Design
We worked alongside the creative team, concept visual artists and production designers to design a suitable vehicle that could house the full OK Go band, a kabuki drop and the sound and lighting team to operate the show.
Planning
By working with key partners in Rio and Sao Paulo we secured permission for impromptu live performances in Rua Augusta, outside of shopping centres and even in a petrol station in Sao Paulo. We then transported the experience to Rio, surprising fans in high footfall areas like Ipanema Beach and lively areas such as Lapa.
Production
Alongside the live shows we sattelite broadcast the live experience to London to embed a cutting edge twitter appllication, embedding viewers avatars as part of the spectacle for people joining online.
This was an audacious project and would have been impossible without the tireless dedication and commitment to collaboration from your team.
Who we are
We're a full-service events agency operating worldwide from our central London office. A team of passionate, seasoned creatives, organisers and talented makers.
What we do
We specialise in planning, organising, and executing events of all kinds, from corporate conferences to brand activations.
Our mission
To innovate, not imitate. To foster new talent. To be the benchmark for events management in the UK and worldwide.
Need support for an event in Brazil?
We have a specialist team based in Brazil so please do contact us and we will schedule a meeting to discuss your requirements.
Pictured. Brand Ambassadors in Rio.
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