Heineken Global
Leadership Event

Every year Heineken Global need a fresh approach, a new story, to articulate their complexed global strategy to their top leaders.

Global leadership event

In 2008 Simon Beresford was approached to design an event that would unite and galvanise plans for the ambitions of Heinekens global leadership team.

Simon created The Forum, which maintains its position as a key diary date for the leadership team to this day.

Creating the
Event Brief.

Challenge

To create an event that embodies the new brand direction of Heineken, seamlessly aligning with its vision while celebrating the collaboration between the company and its users.

Deliverables

We needed to ensure that all event elements aligned seamlessly at specific times and dates, including event catering, event production, print delivery, event filming, and speakers.

Deadlines

The timeline from our initial meeting to concept development and final delivery was tight, but we successfully created an incredible event that left everyone in awe.

Answering the Brief.

Challenge

By working backward from key milestones and deadlines, each phase of the process was outlined to ensure a clear, strategic approach. This method allowed for the identification of critical dependencies, resource allocation, and potential risks, ensuring a smooth and efficient path to successful delivery.

Deliverables

We maintain a shared event calendar that outlined key stages and milestones to ensure a seamless planning and execution process. This calendar includes crucial elements such as artworking deadlines, venue availability checks, set production schedules, and catering arrangements.

Deadlines

Our team operates entirely in-house, with creatives, set builders, and producers working closely together. By not relying on contractors, we maintain full control over the process, ensuring everyone is aligned on the vision and delivery of each project.

"Creativity is all well and good but unless the message is clear, strong and well-delivered, it’s wasted. Simon and the team never lost sight of that point. It’s a clear reflection of the impact Simon has that he was able to deliver it."

The main banquet hall design by events agency

Who we are

We are a trusted live-experience partner for global brands who need things done properly, without fuss. Calm under pressure and detail-driven by nature, we work as an extension of your team to make complex events feel effortless.

What we do

We design and deliver live events that combine intelligent creativity with rigorous planning. From strategy and content to production and on-site delivery, we take responsibility for the details so you don’t have to.

Our mission

Our mission is to create live experiences that connect people meaningfully and stand up to scrutiny at every level. We exist to remove pressure from our clients while delivering work they’re proud to put their name to.

Next steps...

Our history in leadership events is extensive and reaches across the globe. We look forward to supporting companies for years to come with their ambitious programs.

Pictured. Sam Pepper overseeing filming.

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